EDIT: I originally had a sentence here discussing past and present action on AA, but that would defeat the purpose of this post. I'd rather this make readers think about the bigger picture of trading/investing than a simple "Why AA did blah, blah, blah...." So next time, before entering a trade, ask yourself; "why buy now?" and "what is my exit plan?" If you don't know the answer to both, get back to the basics and find your strategy.