Hi Gang:

I've been following CKR for two reasons:

1) Because Cramer has ben yammering about it and I like to track his successes/non-successes.

2) Becasue I'm an advertising exec and I like to see how advertising effects (or doesn't affect) stock performance.

It's unfortunate how many corporate execs just don't understand good marketing. The Paris Hilton ad was offensive, not because of the content, but because the management team and their ad agency actually thought that commercial would sell a single burger. Totally ridiculous.

The product was already nearly half a year old and on top of that it's not even a unique offering.

Advertising history tells us that ridulous advertising like that does ABSOLUTELY NOTHING to move product.

Anyone who bought CKR based on that TV spot was a fool.

As a rule I NEVER purchase stock for a company that launches a major campaign of ANY quality. Sales resulting from an ad campaign takes time and any short-term spike will not have the kind of results (same-store sales) that will result in a wise investment.