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Spiral Toys, Inc. operates through its wholly-owned subsidiary, Spiral Toys LLC, (Spiral). Spiral is engaged in developing entertainment products in both physical toys as well as digital media. The Company is engaged by a studio in the development of entertainment properties. The toys are sold through a third party distributor. The Company’s services connect toys and entertainment devices with mobile devices and let them communicate, interact, share and update content. Spiral works with companies and inventors to make their products come alive. Spiral’s components include a platform, an ecosystem and a team. The Company’s products include CloudPets and TagIt. CloudPets enables to send a message to anyone, from anywhere, and have that message delivered through a teddy bear. TagIt combines stickers with digital communications. Every TagIt sticker can be programmed with messages, photos and even videos.

Spiral Toys Shareholder Letter From the CEO
Now - DJNF
Spiral Toys Shareholder Letter From the CEO

LOS ANGELES, CA--(Marketwired - Apr 7, 2015) - Spiral Toys (OTCQB: STOY) Today Mark Meyers, Spiral Toys CEO, released this letter to their shareholders.

Dear Shareholders,

"Consistent Action Creates Consistent Results" Christine Kane, CEO Uplevel You

I am excited to announce that Spiral Toys has successfully met or exceeded every goal we have set for ourselves in the past five months, and over the next year we aim to accomplish more than ever before.

Below are some highlights of our progress:

-- Scaled Spiral from a creator of technology to a creator of products,

brands and experiences with the launch and early success of

CloudPets(TM).

-- As part of our vertical integration initiative, we expanded our revenue

sources by establishing a Hong Kong entity devoted to lower-cost

manufacturing, as well as a Canadian entity devoted to lower-cost product

development, which is eligible for enticing tax credits

-- Placed our first product with an established toy distributor and marketer,

Jay@Play, which believes in the product enough to fund the marketing and

distribution of CloudPets(TM), as well as provide credit for their

manufacturing.

-- Partnered with major manufacturers and distributors for two new upcoming

projects.

-- Filed several patents on technology innovations in Bluetooth LE and Near

Field Communication Fields (NFC)

-- Positioned ourselves as an industry leader in entertainment and Internet

of Things technologies

-- Brought on a world-class content development studio with a clear focus on

monetizing the CloudPets(TM) community.

These achievements set the stage for what we plan to do next.

Earlier this month, we announced the upcoming CloudPets(TM) television campaign, which will be used to build demand and awareness for the product we will be launching later this summer. In the coming weeks, we will unveil our plans with CloudPets and other new products. Because we have established our manufacturing and product development partnerships in Hong Kong, these numbers will, for the first time, reflect much more than just potential unit sales. By developing, manufacturing, branding and marketing products before selling directly to the consumer, Spiral is engaged in every stage of a product lifecycle.

During Q1 2015 we focused largely on product development, and expected little revenue during the quarter. In addition to CloudPets(TM), we have two additional properties in late development that will be announced during Q2 2015.

By the holiday season this year, CloudPets(TM) sales will be in full swing, supported by a large national media campaign and delivering significant revenue to our company and value to our shareholders. Additionally, we will have announced two new products with expanded market-appeal, and will move into 2016 with a strong revenue picture.

Lastly, our biggest goal for this year is to continue marching towards an early 2016 uplisting onto the NASDAQ, a move that will create even more value for our investors by offering greater liquidity. It will also give us the leverage and capabilities for continued growth. We expect that over the coming months we will update our investment community on more plans and details of our uplisting strategy and execution.

On behalf of everyone at Spiral, I would like to thank you for your support, and your confidence in our endeavors. Together, I believe that our consistent action will gain consistent results!

Investor Relations Contact

Mark Meyers

Spiral Toys Inc.

President and CEO

For more information:

Bob Stewart

(844) 681-7627

investor@spiraltoys.com

Media Relations Contact

Nicole Gornall Rohrer

Phone (626) 993-3770

Nicole@echo-factory.com

Spiral Toys Launches Multi-Million Dollar CloudPets(TM) National Media Campaign
2 days 20 hours 34 minutes ago - DJNF
Spiral Toys Launches Multi-Million Dollar CloudPets(TM) National Media Campaign

Advertising Campaign Will Support Spiral Toys' Premiere Line of Interactive Toys

LOS ANGELES, CA--(Marketwired - Apr 14, 2015) - Today, mobile wireless technology company Spiral Toys (OTCQB: STOY) announced the launch of a $9.6 million national advertising campaign introducing CloudPets, its premiere line of Bluetooth Smart-enabled, interactive plush toys.

The media campaign began on April 7(th) , and consists of 30-, 60- and 120-second commercials running on top-tier children's networks including Nickelodeon, The Cartoon Network, ABC Family and Disney XD, among others. The products will be sold over the phone and on the direct response site www.mycloudpets.com.

The campaign supports the official launch of the CloudPets toy line using a direct response retail approach. CloudPets was market tested last year through a direct response campaign that resulted in selling all 2,000 units almost instantly after the first ad ran on television. Spiral Toys Hong Kong has since increased the manufacturing capacity for this line and secured US distribution channels that will support a successful full-scale launch into the marketplace.

"Consumer demand for our original manufacturing run of CloudPets toys was overwhelming," said Spiral Toys president and CEO Mark Meyers. "With the launch of our overseas offices, we are primed to meet and exceed the present request and future orders to come. Spiral Toys is extremely well positioned for successful growth this year."

The current CloudPets direct response marketing campaign will run through the end of the year. CloudPets are expected to have widespread retail availability with an MSRP of $39.99 per unit. CloudPets will be released into mass retail in Q3 of 2015 supported by television and digital advertising. By the end of the year, more than 3,800 individual CloudPets commercials will have run on the nation's most popular children's networks reaching an audience of millions.

"We're proud of the technology and products we've created," said Meyers. "The increased sales of CloudPets we expect from this campaign are a key part of our growth and revenue strategy throughout 2015. Following the release of our CloudPets toys into mass retail we will be starting our digital content distribution to kids and families."

This advertising campaign is being funded by Spiral Toys' direct marketing partners and is part of our agreements with them whereby they fund certain aspects of the Spirals' marketing and advertising costs and provide working capital associated with CloudPets. In return, the marketing partners receive a portion of the retail sales revenues generated from the sale of the CloudPets product line. Consequently, there is no equity component to this and no resulting equity dilution to Spiral Toys or its shareholders. Spiral Toys collects revenue from 3 sources; manufacturing revenue, licensed royalties, and sale of digital content on Apple APP Store and Android Marketplace.

About Spiral Toys

Spiral Toys (OTCQB: STOY) is a California-based company dedicated to developing, marketing, and selling products and mobile applications in the mobile-connected space. Spiral has developed several technology platforms that enable it to acquire and engage consumers in the sale and marketing of physical consumer products and toys.

Spiral collects revenue on both the physical purchase of goods and the sale of digital content through Apple's App Store and the Google Marketplace. Founded in 2011 by a former senior executive at Disney and Sony, the company has developed an integrated hardware/software/cloud solution that enables mobile-connected entertainment.

Spiral's mobile-connected entertainment platform connects physical items to today's top mobile devices through wireless technologies, creating a whole new type of interactive user experience. Spiral sells its products worldwide, and is developing additional applications based on its platform technology for several different verticals within the entertainment industry. The company also acts as co-developer with major entertainment studios.

nice PR giving it some momo today

Spiral Toys Receives 500,000 Unit Order for CloudPets
6 hours 50 minutes ago - DJNF
Spiral Toys Receives 500,000 Unit Order for CloudPets

Large Order Precedes Expected Midsummer Sales Rush

LOS ANGELES, CA--(Marketwired - Apr 29, 2015) - Mobile wireless technology company Spiral Toys (OTCQB: STOY) announced an initial purchase order of 500,000 units of its flagship CloudPets toy line from partner Jay@Play, an established global distributor servicing retailors such as Walmart, Target, TRU, Kmart and Bed Bath and Beyond.

This marks the largest order of Spiral-enabled products to date, and is a result of the CloudPets April direct response campaign. Spiral's proprietary electronic Bluetooth Smart communications module enables each CloudPet toy to wirelessly connect with smartphones and tablets, and delivers a "message you can hug" from anywhere in the world.

"The initial release of 500,000 units to North America's preeminent retailers is an enormous accomplishment for CloudPets, and is an excellent indicator of the strength of our strategic plan," said Spiral president and CEO Mark Meyers. "Spiral's three-pronged revenue strategy, beginning with the device's manufacture, and continuing through the entire lifecycle of the device, is proving to be a very successful model. In addition to the 500k unit order, we are currently in process of filling orders in response to our television advertising campaign which began earlier this month."

This three-pronged revenue strategy includes hardware and licensing fees for Spiral technology, the sale of the physical toy to the consumer, and the ongoing revenue from in-app purchases and digital content creation from that end-user.

"We believe that the CloudPets orders will raise the manufacturing revenue outlook for Q2 and Q3, as well as digital revenue in Q4," said Meyers. "We're very excited by this initial purchase order and believe it will pave the way for the continued development of additional lines of business."

Spiral works with several suppliers and factories in southern China to manufacture the modules used for CloudPets toys. The formation of Spiral's Hong Kong entity earlier this year has strengthened the company's relationship with Chinese manufacturers and suppliers, and has enabled them to receive favorable pricing.

This substantial order follows the launch of a large-scale, nationwide advertising campaign for CloudPets, which is running more than 3,800 individual commercials on the country's most popular children's television networks.

"It's fantastic to be able to announce such a significant milestone for Spiral Toys," said Meyers. "I'm certain this is the first of many orders on this scale, and a sign of Spiral's continued success."

About Jay@Play

Jay@Play, a division of Jay Franco and Sons, is the distributor behind the popular plush animal brands "CuddleUpPets," "Hideaway Pets," "Seat Pets" and more. Jay@Play International offers solution-based products that have been lauded by the toy industry, bloggers and the press. Established in 2004, Jay@Play is a Hong Kong-based company with a showroom in New York City. Their products are distributed internationally through companies that promote their brands on television.

About Spiral Toys

Spiral Toys (OTCQB: STOY) is a California-based company dedicated to developing, marketing, and selling products and mobile applications in the mobile-connected space. Spiral has developed several technology platforms that enable it to acquire and engage consumers in the sale and marketing of physical consumer products and toys.

Spiral collects revenue on both the physical purchase of goods and the sale of digital content through Apple's App Store and the Google Marketplace. Founded in 2011 by a former senior executive at Disney and Sony, the company has developed an integrated hardware/software/cloud solution that enables mobile-connected entertainment.

Spiral's mobile-connected entertainment platform connects physical items to today's top mobile devices through wireless technologies, creating a whole new type of interactive user experience. Spiral sells its products worldwide, and is developing additional applications based on its platform technology for several different verticals within the entertainment industry. The company also acts as co-developer with major entertainment studios.

How to follow up yesterdays record volume & breakout day....