Hidden among the company's various press releases for the past year was an award it received for its new Cinnabon cookie line. The press release implied that the rollout had achieved a level of retailer interest the company hadn't expected. Poore Brothers had a potential hit on their hands, and small-cap growth stocks are sometimes driven by these types of business anomalies -- the sort that launch a company into the stratosphere of growth. Poore Brothers might be poised for such a dramatic rise, but not yet; Cinnabon cookies still make up a relatively small portion of sales.

Also worth noting: the new business strategy the company began in late 2004. In a press release, CEO Thomas Freeze stated the company's intent to expand beyond salted snack products in an effort to broaden its product portfolio.