Awesome stuff! Why have I not been reading more about behaviorial finance?
I had the thought a little while ago about the chemical aspects of emotion in trading. I'm gonna make my weekly watch-list tomorrow, if I get a few minutes after I'll see if I can't put something together.

Behavioral finance tries to explain the difference between what economic theory predicts people will do and what they actually do in the heat of the moment.
So true. Trading sounds so easy in theory, but when push-comes-to-shove almost everthing you read or thought has almost nothing to do with actually trading.