Sometimes, great investments are found in the most unusual places. Regions that most investors avoid -- due to fear, misinformation or a general lack of knowledge -- can harbor overlooked stock gems.

One such location is Russia. This former Soviet state is home to an extremely successful company that investors everywhere should know about.

There is no question that the transition to a capitalistic society has been difficult for Russia. However, there are signs of improvement. According to research by Deloitte, private consumption expanded by over 6% in each of this year's first two quarters. A strong summer harvest has eased food prices, providing consumers greater discretionary income, and inflation has been slipping lower this year. In addition, retail sales climbed more than 4% in July from the same month last year.

Most interesting is the fact that the Bank of Russia is expected to continue a policy of interest rate cuts through 2014. Lower borrowing costs are one key factor in economic growth, and the Bank of Russia is on the right track in this regard.

Not only is the central bank staying with the policy of lowering interest rates, it's also clamping down on unfettered consumer lending policies. Annual interest rates as high as 60% for unsecured consumer loans are common in Russia. The Central

Bank is combating this practice by requiring banks to set aside 300% of the loan's principal in a reserve fund. There is also talk of the Bank of Russia potentially setting a maximum rate for consumer loans and credit cards.

This increasingly consumer-friendly environment is what triggered my search for a consumer-oriented investment. I was amazed by the investment potential of one Moscow-based company in particular. This company operates electronic payment services and kiosks in the Russian Federation, Kazakhstan, Moldova, Belarus, Romania, the United Arab Emirates and even the United States. The share price has soared over 300% since June, and the uptrend shows no signs of ending.

Boasting the unusual name Qiwi (Nasdaq: QIWI), this company is among the largest providers of non-bank self-service payment locations in the former Soviet Republic.

Qiwi just reported third-quarter results, crushing estimates and adding fuel to the already sharp uptrend in price. In the third quarter, Qiwi's revenue was reported at more than $50 million, which beat the $40 million consensus estimate and was up nearly 50% from a year ago. Earnings per share jumped 39%, to $0.35, excluding certain items.