When this first came it out was cute. But let's face, this thing is now overbaked and overdone. When I see this on anything these days it makes me want to puke. When I see this baby sitting on the high chair it make me want to puke. Now when I login to my eTrade account it also makes me want to puke. If you've ever smelled any kind of vomit, the baby kind, from a cat, a dog, or whatever... it will make you think of eTrade. This is not a good feeling especially when this ad is now almost everywhere. GAH!