Representatives at Claire's highlighted that the teen consumer truly associates themselves with emotional messaging because they are at an age where they may not affiliate with a cause but they are moving in a purpose driven direction. This type of collection adds some meaning to the statements that they make with their fashion and in the process allows them to connect with the Claire's brand.
The fact that the focus of the assortment is on Lennon/McCartney songs comes at a truly opportune time. With the addition of the iconic Beatles music to the iTunes repertoire and the buzz that the release has had, the teen demographic has been exposed to this music that is generally associated with their parents. Claire's & Lyrix see this as a prime time to re-introduce the Beatles' legacy to the youth of today. The success of this line will ultimately lead to the growth of the assortment. Future collections are planned to include hit songs by contemporary artists.