A strong global demand for fertilizer is stretching the current production capacity to its technical limits. In order to satisfy global demand for food in 2050, annual food production must increase at a compounded average exceeding one percent. When all factors are considered, simply expanding crop production into new land will be inadequate. INCREASED PRODUCTION MUST COME FROM FERTILIZER APPLICATION WHICH ACHIEVES HIGHER YIELDS THROUGH ADOPTION OF IMPROVED TECHNOLOGY THAT IS COST EFFECTIVE AND KNOWLEDGE INTENSIVE.