Eastern Asteria, Inc., Formerly Winmax Trading Group, Inc., Changed Its Name to Support New Strategy

ORLANDO, FL -- May 20, 2010 -- Winmax Trading Group, Inc. (Winmax) (PINKSHEETS: WNMX) is pleased to announce that it has changed its name to "Eastern Asteria, Inc." and will be quoted under the symbol (PINKSHEETS: EATR).

The Company's new name became effective with the State of Florida on April 18, 2010 and was declared effective by FINRA, for trading purposes, on May 21, 2010.

President and CEO for Eastern Asteria, Gerald Sklar, commented, "We believe that this 'New Strategy' along with our recent activities will establish a significant transformation to the Company that will further increase shareholders' value. Our concentration will now be focused on bringing TheGemstore.com, into a top position for on-line jewelry and gem sales. These actions will create additional organic growth for the Company and build upon our existing revenue base. It is our intention to follow the same template that was used in the bnetTV.com Inc."