There is a good reason for this though, they've been publicly traded since about 2000 and over the past 5-6 years (except for last year) they haven't had the most stellar of results. However their founder retired 5 years ago and a really well respected manager stepped into the lead position and I think he's been making the right calls for a while and they finally posted a respectable profit last year given their size and industry. The profit has a caveat to it though, they sold a piece of Intellectual Property that wasn't core to their business model and that basically netted them most of their profit last year. I have already made a 50% return of off the stock (I bought at $17 and it is currently hovering around $25, but given what I'm investing it doesn't amount to all that much money given my research (I'm probably making close to minimum wage on my research, but I enjoy it). The siren song of options is calling to me.

XYZ has been giving guidance out for the past few years and it has turned not only to be trustworthy, but also conservative. This year the guidance they're giving has them posting revenue of, let's say, $550 million, with an expected overall profit of ~$200 million. Last year they posted revenue of $400 million with a profit of $160 million, but (as said earlier) a significant portion (I think $130 million) was from their IP sale. Years before they were close to just breaking even. Their next closest competitor (in terms of business model, let's call them ABC) posted revenue of $2B with a profit of $370 million. In my opinion, I think XYZ is set to have a huge jump when they release their 10-K in 2014, because it will be the first year they posted such great revenue and profit simply executing their business plan.