Sometimes, names can be misleading. Consider hedge funds, for example.

The "hedging" in hedge funds' day-to day-operations sometimes generates more risk, not less. How much more?

Well, Long-Term Capital Management L.P. (LTCM), which had a great name that implied longevity and long-term thinking, had a fantastic team that counted not one but two Nobel Laureates in economics. Long-Term Capital Management ended up being relatively short-lived during the 1990s, lasting only about six years.

Fast forward two decades. The hedge fund industry is alive and well, having survived not only LTCM, but also the Great Recession, during which many funds closed. The industry has also weathered outright frauds such as the Bernie Madoff scandal.