Pre-IPO Insider: Growing Your Own

Organic food sales in the United States jumped 11% in 2015 to a record $43.3 billion, almost four times the 3% growth in overall food sales. Despite this rapid pace of growth, organic sales still account for just 5% of total food sales in the United States.

The market for organic food is just getting started, and one company is bringing the trend from the farm straight to your home. It's developed a countertop appliance that could become as common as a toaster or coffee-maker.

You can't buy shares in the stock market. This is still a private company.

The unstoppable force of organic eating is running headlong into the immovable force of tighter budgets. Until now, the only option to health-conscious consumers has been expensive organic food stores or farmers' markets.

One startup is working to bring farm-fresh, organic food to your table... straight from your countertop.

Grow systems are designed to require less energy and water usage than traditional soil growing, allowing consumers to save money as they eat healthier. Systems grow between 12 to 24 plants each compared with just 4 to 8 on competitor systems, and the expected retail price is less than half of some competitor prices.

Any investor can get in on Organiponic for as little as $120 on the StartEngine crowdfunding portal. The company is raising up to $1 million through a common share offer at $6 per share and a valuation of $7.3 million.

Competitors in the space have booked 200% sales growth over the last two years on smaller products at higher prices. Product launch is expected in March 2017 and management is guiding to $82.1 million in total revenue by 2021 on system sales, subscriptions and additional products.