Check Out The Dollar Menu McDonald’s has been a major...

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McDonald’s has been a major laggard for quite some time, returning negative 7.5% since 2012. To put that in some context, the $SPY is up nearly 60% over the same period.

[AsfaltKrOa]

The headwinds McDonald’s faces are well known as consumers are shifting to healthier alternatives. The weak fundamentals- sub 2% revenue growth on average for the last eight quarters- has led to massive underperformance. However, there is a technical case to be made for why the Golden Arches might be good for a quick trade.

[arupictb11]

Today, we are seeing a bullish engulfing candle, after massive support ($93-$94) was taken out yesterday, this puts shorts who were pressing their bets in a precarious position. Furthermore, on the weekly chart, we see that McDonald’s tagged its 200-week moving average for the first time since 2004.

There is serious structural damage here and I don’t think this is a stock you want to invest in, but for a quick trade, the risk/reward offers a good entry on the long side.